The Domain Authority (DA), is a metric that predicts the importance of a website in the results of search engines. This scoring system was developed by Moz, an SEO consulting firm.Thus, since the Page Rank was not updated again, the reference to know the importance of search engines to a page is the Domain Authority. Basically, through the DA, it is about knowing the level of confidence and quality of content that the search engines indicate to the domains.
The score can fluctuate from 0 to 100, where a rating between 40 and 50 is average, and from 60 onwards it is considered an excellent place. The most important variables that Moz has to determine the authority of the domain are the number of links that point to that website and who links them. As we will see later, the SEO factors of the domain are also important.
Five steps to follow to create Domain Authority on your website
1. Write good content
Obviously, this is something you should always do, as we remember in most of our posts, the content is still king and is what will help you position better.Now, focusing on this topic, what exactly does Moz consider to be “good” content? That depends on what you write but in general, we can call good content to original and current articles, which have a clear objective, where diverse vocabulary is used, and have a professional appearance.Likewise, longer posts are also considered to be of higher quality, where each word has a purpose. Adding visual elements such as photos, gifs, information graphics and videos always improve the quality of your content.
2. Publish frequently
Websites that publish quality content on a regular basis have a Domain Authority that is much larger than sites that transmit irregularly or infrequently.Produce good articles often is not easy but with proper organization, you can enter a rhythm of regular publication, which will be of great help to improve your positioning.
3. Create links to your own articles
It is very significant that you link links to your own articles, it is an incredibly easy way to decrease your bounce rate, increase your views and keep users on your website.Make sure to place them in such a way that visitors find your website easy to navigate. No matter where you land, you should be able to simply find a link to your home page.Keep in mind that the organization of your internal links improves the user experience and makes your page more impressive.
4. Stay active in social networks
You should always share your content on social networks and participate with other users to increase your followers. If the articles on your website receive a large number of actions on social media platforms, the Domain Authority’s score will increase.Similarly, sharing content on networks will also help you generate traffic to your website, which is very beneficial to increase your DA.
5. Use SEO techniques
If you have high your Domain Authority is likely to appear in the first results of pages of search engines, so SEO is a very important factor in determining your score.if you want to check your domain authority you can use free tool on the internet.The rules of SEO are long and take time to learn but in general, you should aim for the appearance of keywords and make sure that these arise in most of the titles of your publications, in the first paragraph or in a subtitle. Another good strategy is to choose a domain name that contains a keyword that you use frequently.