How to increase your Domain Authority

How to increase your Domain Authority

The Domain Authority (DA), is a metric that predicts the importance of a website in the results of search engines. This scoring system was developed by Moz, an SEO consulting firm.Thus, since the Page Rank was not updated again, the reference to know the importance of search engines to a page is the Domain Authority. Basically, through the DA, it is about knowing the level of confidence and quality of content that the search engines indicate to the domains.

The score can fluctuate from 0 to 100, where a rating between 40 and 50 is average, and from 60 onwards it is considered an excellent place. The most important variables that Moz has to determine the authority of the domain are the number of links that point to that website and who links them. As we will see later, the SEO factors of the domain are also important.

How to increase your Domain Authority

Five steps to follow to create Domain Authority on your website

1. Write good content

Obviously, this is something you should always do, as we remember in most of our posts, the content is still king and is what will help you position better.Now, focusing on this topic, what exactly does Moz consider to be “good” content? That depends on what you write but in general, we can call good content to original and current articles, which have a clear objective, where diverse vocabulary is used, and have a professional appearance.Likewise, longer posts are also considered to be of higher quality, where each word has a purpose. Adding visual elements such as photos, gifs, information graphics and videos always improve the quality of your content.

2. Publish frequently

Websites that publish quality content on a regular basis have a Domain Authority that is much larger than sites that transmit irregularly or infrequently.Produce good articles often is not easy but with proper organization, you can enter a rhythm of regular publication, which will be of great help to improve your positioning.

3. Create links to your own articles

It is very significant that you link links to your own articles, it is an incredibly easy way to decrease your bounce rate, increase your views and keep users on your website.Make sure to place them in such a way that visitors find your website easy to navigate. No matter where you land, you should be able to simply find a link to your home page.Keep in mind that the organization of your internal links improves the user experience and makes your page more impressive.

4. Stay active in social networks

You should always share your content on social networks and participate with other users to increase your followers. If the articles on your website receive a large number of actions on social media platforms, the Domain Authority’s score will increase.Similarly, sharing content on networks will also help you generate traffic to your website, which is very beneficial to increase your DA.

5. Use SEO techniques

If you have high your Domain Authority is likely to appear in the first results of pages of search engines, so SEO is a very important factor in determining your score.if you want to check your domain authority you can use free tool on the internet.The rules of SEO are long and take time to learn but in general, you should aim for the appearance of keywords and make sure that these arise in most of the titles of your publications, in the first paragraph or in a subtitle. Another good strategy is to choose a domain name that contains a keyword that you use frequently.

5 content ideas for the blog of your virtual store

Surely you have entered the Internet and at some point you have run into specialized blogs of which you have become a faithful follower. If you are thinking that the owners of these sites only write to tell anecdotes and knowledge they want to share, you may be 50% right.

The truth is that many of these blogs have another goal, which is to attract potential customers to the site that surely sells a product or service. If you have a virtual store, be sure that having a blog is going to be a source of assured traffic, as well as an opportunity to show what you have to offer the market, and that you are interested in sharing knowledge that you know can be valuable for other people.

That is why every blog must have a marketing strategy to follow and must have some issues that are essential to deal with in your blog to avoid working in the dark, and that can briefly show tangible benefits for your business. Next I’m going to give you 6 topics that you can deal with; they are basic and adaptable themes, so it does not matter what your shop is spinning, you can use them quietly.

  1. Present your business, store and / or product.

A good way to start with your blog is to present what you are offering. People should know what are the benefits you intend to provide, so be clear and take this opportunity to show them a bit of your history, your goals and what you have for them.In this content you can add photographs of your virtual store, images of your products in stock and if you have available, some tutorial videos.It is your opportunity to praise what is yours before an audience that is curious to meet you.

  1. Present your work team

As a client, you want to know who you are dealing with. That’s why my second topic proposal for your blog is to present your work team and what is the function of each one. Surely this is already in your site, but in this space you can do it more informal and more creatively. How about including sketches of each accompanied by a phrase that always says?This will show your readers that each of the people on your team, including you, are like them, which will generate a feeling of trust.

  1. Make a list of influential people in your industry that your readers should follow.

As a participant in your industry, you should have located the people you think are the best, so it’s time to share this valuable list.Create a content where you add the name of your favorite leaders, along with their social profiles and their blog. Also, include an extract of why you consider is the person that your readers should follow. Be brief, but remember to make good promotion to the right person.Once you have finished this, let that leader know that you are sharing your social profiles with your readers, especially so that you are interested in knowing that you are sharing, and for which you should enter your post and your blog in general. Consider that you will have a grateful reader before you.

  1. Answer questions.

There are certain questions that will always remain in the minds of your new clients, so anticipate and make a content in which you give them an answer. Your readers will be more than grateful to find this type of content in your blog.Do not confuse this with the well-known FAQ’s. Remember that in this space you can include even the simplest doubts that you think you may have. Forget the traditional and use your creativity to answer them.

  1. Create tutorials.

Ah most people like to see graphically and listen to our favorite content; The truth is that a video is much more attractive than a text. That’s why the opportunity to create videos should always be present in your mind. Apart from doing some to present the company, others to present your products, or simply showing your staff, the most requested and most appreciated videos are the tutorials.

4 steps to create a successful facebook campaign

The tool to create ads that provides Facebook has everything you need to create a successful campaign and the first step to travel this road is to have very clear and defined which is the goal that is intended to achieve with the announcement, Facebook presents us 3 types of general purpose:

Improve the positioning of the brand or business

Finding potential customers for the business

Increase conversions or sales of the company

Create the advertising account

In the advertising account is where all the billing information will be placed: country of the account, currency and time zone, in the case of wanting to change this data a new advertising account must be created.

Ad set configuration

Define the public: here you choose the public you want to see the ad, the help service for Facebook advertisers has all the information you need to make a good segmentation, here you can see.

The segmentation that can be done is:

By location: you can enter one or several countries, states, cities, provinces, etc.

Age: here you select the ages in which the target audience is

Sex: choose man or woman or both sexes

Languages: this option is left blank unless the target audience speaks a different language than the one spoken in the chosen place.Define the location of the ad: at this point choose the places where you want the ad to appear, there are several ad placements on Facebook:

Instagram

Audience Network: the announcements will also be shown in the news section, applications and websites of partners that are part of the Audience Network, here you can get more information, but it is in English 🙁

 

Choose budget and calendar: at this point you have to be very careful, because that is what you are willing to spend for a certain time for the ad to be shown to the public.

“Remember: you do not buy ads or the ability to show ads. What you tell us is how much you’re willing to spend to show your ads to people in your target audience who can contribute to the results you expect. ”

– Help service for Facebook advertisers –

There are two types of budget:

Daily budget: average amount you are willing to pay for the ad to be published per day (it is recommended)

Budget of the set of announcements: it is the total willing to spend in total during the time that the announcement is shown.You can also set a spending limit on the account to have more control of what you want to spend, to establish that amount you just have to follow the following steps:

  • billing
  • Expense in the account
  • Set limit (here specifies the spending limit you want to set for the account)
  • Click on set limit

Calendar: here you can select the option to publish from today (the day you schedule the announcement) or in the option to define a start date and a publication date, the latter is the one that I recommend you not to be billed an amount greater than what you have planned in the expense.

Optimization for the delivery of announcements: the option that you choose here depends on your selection in the objective, for example, if a conversion objective was defined, the optimization option can be clicks on the link to your website, this will help Facebook to Determine the audience that the ad will show to help you get more and better results.

Start the creation of the ad

Choose the ad format: you can select between a single image or a single video in the ad and the other format option is several imagesNext, the image, presentation or video that will be used in the advertisement is selected

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